Tremendous increase in USA Social TV activity during last 1 year

Together with the continous increase of Social Network usage we can measure the same increase in the Social TV activity, as we can see using data provided by Social Guide Intelligence.

Graph based on Social Guide data

This graph shows us that in 1 year we can see clearly the increase trend, and May2011/May2012 comparison shows us an increase by 245% of Uniques and 361% of Comments (16mln in 2011 vs 59mln in 2012).  The comparison is particularly meaningful because May is the NBA Playoffs month and we learned that sports in general and Basket in particular are strong engaging events in USA.  It could be very interesting to have same information on Social Audience in Italy, but probably we have to wait a long time to have the same amount of data that Social Guide exports daily in USA.